GoodCamp

The visual identity for GoodCamp — a Croatian-based zone for personal and professional development.

GoodCamp is a community-based organization of open-minded and forward-thinking professionals that are helping others develop authentic career paths with both global and local perspectives in their work. GoodCamp provides a space for continuous education and fosters a dynamic community of professionals from around the world, including a yearly retreat into the woods of Croatia with workshops and self-development exercises. 

For the visual identity, I wanted to create a design that reflects the idea of GoodCamp as a laboratory in nature for the soul and self-betterment. Working closely with the client, we knew from the beginning that the identity should be clean, open, elegant and visually impactful. As a result, I have based the design language on three elements: the GoodCamp line, arrow and triangle. These three elements then play and interact with each other to create, for instance, a tree, a tent or a map in the dynamic wordmark iterations. The color combination of GoodCamp yellow and red provides a sense of freshness, vibrancy and friendliness for the viewer.

The resulting identity is incredibly adaptive and diverse with various possible applications - from signage to merchandise, while creating a distinct and instantly recognisable visual world.