Global Consumer Products
Corporate identity for an Indian consumer goods company Global Consumer Products. The identity aims to capture Global's young, dynamic spirit with a focus on globally innovative products. For their brand identity we created a logomark that transforms the letter G into a responsive upward pointing arrow, which adapts itself according to the medium its placed in, signifying growth, dynamism and constant innovation. The color gradients were chosen to allow for the visual identity to be ever-changing and adaptive.
The project was conceptualised, art directed and designed as part of BLOK design studio.
2015, “BLOK”, Parsons Process & Skills
Graphic Design Blog, USA